Why an agency needs a lab
Client work pays for the studio. The Lab is where we find out what we are capable of.
1 min read
Studio Nine has always made things for other people. Brands, websites, launches, campaigns. We love that work and it is not going anywhere.
But the best ideas in a studio rarely come from a brief. They come from the evening someone stays late to try something nobody asked for. The Lab is where those things now live, out in the open.
Some of it is for sale, some is free, and some we will never finish. All of it makes the Agency better, because the people solving your problems spent last weekend solving their own.
